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Unlock business growth with an ideal customer profile (ICP). Learn how to create an ICP, use it across teams and attract your highest-value customers.
Wondering why companies lose customers? Learn what customer churn means, how to calculate it and what you can do to minimize the number of customers you lose.
Acquiring customers is just one part of a successful business strategy. Find out what customer retention is and what you can do to boost retention rates.
Building strong customer relationships is more important than ever. Learn how positive customer relations can help you turn prospects into brand advocates.
Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.
Engage your leads before they bounce with a marketing chatbot. Learn how to set up a bot to answer questions, qualify leads and schedule calls.
Learn why responsive web design is so critical in today’s mobile-centric world and take inspiration from 7 top responsive website examples.
Your click-through rate measures whether people engage with your email marketing. Learn how CTR is calculated, what it means, and how to increase your CTR.
Learn how creating buyer personas will benefit your business by helping you better target and personalize your messaging to customers and prospects
Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.
Learn the six main types and benefits of behavioral segmentation, then leverage this technique to optimize your marketing strategies and drive revenue.
Learn the 8 stages of lifecycle emails, what type of content works for each and helpful tips for building your first lifecycle email campaign.
Learn what drives people to subscribe and unsubscribe from email newsletters and how to grow your email list.
Re-engagement emails remind inactive subscribers why they signed up to you in the first place. Here are nine re-engagement email examples for inspiration.
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